Argonaut Engineering is dedicated to serving customers in the Intelligence Community, Department of Defense, and beyond with effective engineering solutions. They sought a functional logo that would reflect their brand with a modern and timeless look. The Spartan helmet symbolizes the name “Argonaut” from the Greek mythology of Jason. Historically, Spartan helmets symbolize security and strength, which the company offers through their innovative solutions. The helmet forms a subtle letter “A,” helping the brand be recognizable without the company name. Customized type was paired with the mark to further a cohesive look.
Creative Direction: Melissa London
Design: Colette Sybert
Argonaut Engineering
Client:
Argonaut Engineering
Studio:
Eleven Peppers Studios
Scope:
Logo Design
The beginning stages started with mind mapping and brain dump sketches.
A Peek into the Process
Logo Options
After refinement, these were some of the final contenders of the sketching phase.