The Belair Stable Museum is a non-profit institution located in Bowie, Maryland. Originally founded in 1907, the museum now highlights Belair’s 200-year horse racing legacy and features its other agricultural uses. To help grab the attention of the museum’s target audience, younger children as well as older adults, an identity was created to capture the essence of the museum. They sought a rebrand that honored their history but provided a stronger emphasis on the success of the horses that once lived there.