Nectere is a volunteer-run social organization dedicated to teaching underserved communities about sustainable gardening. Their mission is to help combat food droughts in urban communities with limited access to fresh produce. They aim to make gardening more approachable and community-driven. Through thoughtfully crafted seed kits and seasonal care guides, they help people grow plants that thrive in the DMV area.
Nectere Garden Kits
Client:
Conceptual Project
Scope:
Brand & Visual Identity, Illustration, Print & Collateral Concept
The brand identity was built around themes of growth and connection. The logo features a flower motif formed from shovel spades, symbolizing both cultivation and community. A bright yet earthy color palette paired with hand-drawn illustrations create a visual system that feels friendly and human-centered.
