Nectere is a social organization dedicated to teaching underserved communities about sustainable gardening. They provide crafted seed kits and care guides, focusing on plants that thrive in the DMV area for each season throughout the year. The brand’s logo features a flower motif formed by shovel spades, symbolizing both growth and community. A bright but earthy color palette and custom illustrations enhance the brand’s friendly and inclusive appeal. Including custom handwriting as a part of the visual system was to help the organization be seen as authentic and human.