Nectere is a growing social organization dedicated to empowering underserved communities through education on sustainable gardening. They provide crafted seed kits and care guides, focusing on plants that thrive in the Baltimore and Washington D.C. area for each season throughout the year. The brand’s logo features a flower motif formed by shovel spades, symbolizing both growth and community. A fun color palette and custom illustrations enhance the brand’s friendly and inclusive appeal. Custom handwritten typography was created to help further appeal to the local communities Nectere aims to support.