The Mortel Foundation
The Mortel Foundation had strong stories and meaningful photography, but their Instagram lacked consistency and polish. Text-heavy posts were difficult to read and the overall feed didn’t always reflect the professionalism of the organization. They needed a more cohesive system that could support fundraising, education, and storytelling while also enabling their team to easily update content and reuse designs.
Client:
Harp & Spice / The Mortel Foundation
Scope:
Visual Strategy, Social Media Design
Photography:
Provided by Harp & Spice
I created a flexible set of templates designed to improve clarity, hierarchy, and visual consistency. By refining typography, expanding the color palette, and balancing text with imagery and fun shapes, I developed a system that feels friendly, professional, and easy to use.
The result is a cohesive, polished social presence that better supports awareness and fundraising efforts.
