Viscera knows that finding the “perfect” product can feel like a win… until you flip the label and spot ingredients that send your gut into a spiral. Viscera offers targeted formulas designed specifically for people living with diagnosed gut conditions. With organic ingredients at the core of every product, their brand, from packaging to website, needed to reflect that same standard of intention and trust.
Viscera
Client:
Conceptual Project / Senior Thesis
Scope:
Brand & Visual Identity, Packaging, Web Concept
Awards:
Towson University Art Department, Excellence in Graphic Design, 2023
The logo was designed to be simple and functional, making it easy to apply across packaging, marketing, and digital platforms. The “gut” mark helps build recognition and keeps the brand cohesive. Early sketch explorations varied between styles, but ended up moving forward with a clean, versatile symbol.
